The multinationals have the brand. Independent Indian elevator companies have seven things the brand cannot copy.
With KONE buying TK Elevator, US regulators running an in-depth review, and Schindler saying it will oppose the deal, the big names will spend the next year looking inward.
That is the window.
In pre-onboarding conversations with elevator owners across India, the same seven strengths come up again and again.
Most owners do not think of them as strengths.
They think of them as just how we work.
Here are all seven, and the one weakness that sits underneath them.
Which of the seven is your strongest?
Reply with the number.
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