What happens when sales, marketing, communications, and leadership teams unite behind one common goal? - This week, we found out! ✨
On Monday, we launched KONE's largest modernization campaign ever across Europe, and I'm incredibly proud to have been the Commercial Lead for this initiative.
Our ambition is to establish KONE as the preferred partner for elevator modernization in Europe.
With millions of aging elevators across the continent, customers are looking for more than quality. They want speed and simplicity.
This is our customer promise:
✅ Fast - modernization in as little as one week
✅ Digital - improved uptime through connected services and predictive maintenance
✅ Sustainable - lower energy consumption and longer equipment lifetime
The campaign is now live across digital, social, PR, outdoor, audio, banner ads and search, and other customer engagement channels throughout Europe.
But the real story isn't the campaign. It's the people behind it. 💙
This initiative brought together sales, marketing, communications, and business leaders from across Europe and global teams to deliver something truly exceptional in record time.
A huge thank you to Hanna Kupari for the partnership, Tony Enholm, Dennis Viehweg and Petra Hofmann for the trust, Phuong Dinh, Ksenia Story and Lingkai Shao for outstanding project leadership, Michael Holmes and Julia Boltzenthal for the collaboration on sales strategy and training, and all colleagues across Europe who helped make this launch a reality.
This campaign shows what's possible when we come together across functions, teams and borders around a shared ambition. Beyond launching a major campaign, we've strengthened how sales and marketing collaborate and how we drive growth. 🌱
Mirja Weinert, Caroline DOMAIN, Małgorzata Siekierzynska Rudowska, Alex Jenkinson, Sergio Álvarez Martín, Priska Senn, Emmanuelle Gibault-Nowak, Laura Anghelina, Amanda Bowbanks, Silvia Pérez Mateo, Linn Pallesen, Christian Herbst, Cedric de la Chapelle, Yiğit Güray, Kati Oulasvirta, Fabrizio Troiani, Mikaela Engelvuori, Sofia Eriksson & team, Mira Nupponen, Karla Lindahl
#KONE #Elevators #Modernization #B2BMarketing #MarketingLeadership #CommercialExcellence #DigitalTransformation #LifeupgradedinONEweek