Say the magic word
"AI" ✨
CEO: "We need ideas. Now."
Exec 1: "AI"
Exec 2: "Yea, more AI"
PMM: "Understand our customers..."
CEO: "Sorry, can you repeat that?"
PMM: "I said we should understand our cust—"
CEO: "No I heard you. Security heard you too."
PMM: "Wait why is the window open?"
👀
Six months later.
AI chatbot launched. Adoption at 3%.
Board asks: "Why is no one using this?"
CEO: "Get me that person we threw out the window."
The lesson:
Whoever gets closest to the customer wins.
AI won't necessarily bridge that gap.
Product Marketing will.
Invest accordingly.
P.S. Tag your PMM bestie who needs a laugh 😉