HIDRAL acquired a Madrid company and rebranded its product line as Acros by Hidral, focused on architectural-barrier accessibility solutions (stairlifts, vertical platforms). This vertical complements HIDRAL's industrial cargo focus by entering residential and commercial accessibility markets. Strategy: cross-sell to existing HIDRAL distributor network across 50+ countries.
Acros by Hidral launched from Madrid company acquisition
At a Glance
Acros by Hidral = brand created from Madrid acquisition; targets architectural-barrier accessibility.
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Original source: https://hidral.com/en/hidral-refuerza-su-estrategia-internacional/#acros-madrid