What really changed in Elevator Modernization sales — and why most people are getting the answer wrong
I recently concluded a GenAI project for the Elevator Modernization business. Part of that work involved mapping the customer journey, building personas, and sizing the market. And somewhere in that process, the sales team kept telling me the same thing: customer behaviour has changed. Fundamentally. Noticeably. But nobody could say exactly how.
Every conversation circled digitalization. And then circled back again. Nobody could pin it down.
So I went looking. Here’s what I found
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