WHEN THE OPPORTUNITY COMES
Some opportunities are not really found.
They are recognised.
Years ago, I wanted to build an Indian brand that could give customers a better value proposition and experience than they were getting from the established MNCs.
And then ECE came walking into my life.
ECE had a legacy brand, a lot to fix and very high risks. But I could see a real customer need and the chance to build differently from the ground up.
The questions were obvious:
Why would good people join us?
How would we change the existing mindset?
I didn’t have all the answers.
So instead of asking, “Will this work?”, I asked a different question:
“What would have to be true for this to work?”
Good people had to believe there was something worth building.
The existing mindset had to change through actions, not presentations.
Customers had to experience a better proposition, not just hear us talk about it.
And we needed the freedom, resources and patience to make it happen.
That became our starting point.
I have found this question useful ever since.
When faced with an important decision, perhaps don’t begin with:
“Will this work?”
Begin with:
“What would have to be true for this to work?”
Then ask yourself:
Can I make those things true?
If the answer is yes, you may have found an opportunity worth pursuing.